“Content is king” is a well-known marketing adage.
The truth is that this has been true for as long as search engine optimization has existed, and perhaps even further back in the world of general marketing.
However, this proverb has a lot of leeway for interpretation, specifically what kind of material should be included in a post?
Is your content being seen by the correct people and generating interest from potential customers?
To take your content to the next level, you need a data-driven content strategy instead of relying on guesswork and imagination.
We’ll look at the following five steps to help you design and implement an effective data-driven content strategy for tech marketing.
What Is Data-Driven Content Strategy?
Simply put, it means creating content based on the needs and preferences of the target audience. For example, demographics, survey results, and consumer preferences might all be included in this category.
To be clear, a data-driven content strategy can assist you in deciding where to invest your time, effort, and resources.
As a result, you have a limited supply of resources. Spending them on people who are unlikely to convert is a waste.
Data-driven content optimizes your marketing strategies for maximum return on investment (ROI).
If you consult with a search engine or PPC expert, they may guide you in selecting the best keywords to target.
Sounds easy enough, doesn’t it? Isn’t it simple enough to open your content research tool and check for similar threads? There’s more to the story than you’ve been led to believe.
But don’t worry, you’re already aware of this.
We’ll walk you through the process of creating, implementing, and optimizing your data-driven content strategy in this handy guide.
The time has come for us to get started.
5 Data-Driven Content Strategy For Higher Conversion
Using statistics, we’ll look at five strategies to establish a content strategy that can help your company stand out from the rest of the pack as an expert in your field.
1. Define Your Content Audience
Data on your audience and their pain areas should be the first things you acquire and analyze.
This information will help you decide what kind of material to produce, how to style it, and where to distribute it.
You can learn a lot about your audience by analyzing your statistics.
- Do you know the size and financial resources of the companies you want to reach?
- Who is the company’s most crucial decision-maker?
- What are the typical characteristics of the person who makes the decisions?
- Do you know where they are?
- Where do they have problems?
- What are the company’s present unmet requirements?
Data from this study will help you create specific content for your target audience instead of generalist content that will blend in with your competitors. You’ll be able to write to your intended audience and generate high-quality leads this way.
2. Fix Content Goals According to The Audience
The next step is to figure out what you want to achieve. As a result, you must make some trade-offs.
What’s your goal for increasing traffic? Do you want to increase your sales? Do you need more potential customers to help you grow your business?
Decide on your content objectives and the outlets that will help you achieve them. Establishing your key performance indicators (KPIs) is the next step after this (KPIs).
When you’re developing content, keep this in mind.
There must be a reason for every piece of content you upload to your website or marketing effort. If you don’t understand what it’s doing, neither will your audience.
3. Keywords are The Keys
Keyword research is an SEO must-do when you’ve decided on the content you want to use.
Find out what language your content should employ using a tool like Google Analytics, Semrush, or something platform-specific like YouTube’s Search Insights.
More than simply, your search engine optimization will benefit from this.
It’s a good idea to include keywords in your text to show that you understand your audience’s language. To be clear, this does not mean utilizing English; rather, it implies employing terminology familiar to the target audience.
Let’s go back to the plumbing supply example. Instead of saying “metal connection thingy,” we’d call this a “three-fourths full port threaded ball valve.”.
This is a silly example, but you understand the notion.
Good news: You are most likely familiar with this topic if you are not an expert.
4. Generate Content that Adds Value
Having an understanding of your target audience helps you generate content that is relevant to your customers.
Around 96 percent of B2B buyers seek content that demonstrates thought leadership. The best way to engage with your audience is to create content in formats that resonate most with them.
Listed here are some of the most popular B2B content types.
Technology platforms and services are typically more expensive to implement and use. Your audience may be reluctant to invest in your IT product or service until they know how much money it will save them first.
Because of this, you should also use data insights to find needs before pitching your products and services as answers to those needs. In this way, you move the focus of your material away from yourself and toward your viewers.
5. It’s Time To Promote Now
Make sure your data-driven content strategy includes a clear plan to ensure that your material reaches the correct audience.
For example, in 2021, Google, YouTube, and Facebook were the most popular websites. But are they the locations where you want to attract your ideal customer?
Using data, you may discover which platforms and channels your audience prefers. B2B content marketers, for example, are expected to spend the majority of their budget in 2022 on these methods of engaging business audiences through content, according to the following data report.
Your statistics can also help you determine the best time to share your content. Thanks to consumer insights, you’ll be able to see when your major decision-makers are most active.
Instead of publishing material in the evenings or on weekends, when many employees are not engaged in work-related research, these are the best times and days to reach your audience.
Conclusion
A marketer’s most trusted ally is data. Often, it tells you why something isn’t working and what you can do to fix it.
It’s essential to have a data-driven content strategy in today’s competitive business and SEO landscape.
The tools you have at your disposal are there for a reason; use them.
Get a handle on the data and use them to your advantage in crafting content that not only attracts views but also gets shared and achieves your desired outcomes.