With a Google My Business account, you can show up in search results when people are looking for your business. It’s free, making it an affordable marketing tool that small or big companies alike could use!
This comprehensive guide will show how to get started with GMB and offer tips on what works best, from getting reviews to being more visible on search engines.
How to Use Google My Business Optimization Service for More Business
Google My Busines is a powerful tool for achieving business success, but it’s no use if you don’t know how to maximize its potential. Here are six easy ways that will help turn your listing from good to great.
Complete Your Business Profile
If you want to get ahead of the competition, it is time for a digital makeover.
This means filling out as many details about your business and customers on Google’s website so that when someone types in “businesses like mine” or even just say “marketing services,” they can find yours among all others!
It will improve search ranking, making it easier to find what people are looking for online with just one click (instead of doing many hours of research).
Google will give more authority to your business by improving the way people search for what you sell. Make sure that all of the information about your company is available and accurate on Google, including contact details and category appeals such as “drinks” or “boutique.”
Photos Can Make a Big Difference
You want people to know what your business is all about, right?
Well, Google My Business helps with that. You just need a logo and cover photo – much like how Facebook or Twitter allows you to customize things, so they look great! And if not for those two images, we would be lost without them online too because then our brands don’t stand out.
Take advantage of this opportunity by posting additional photos showcasing location products,, customer handiwork etc.
Google reports that photos go viral on the internet. In a study by Google, businesses with images received 42% more direction requests and 35% more clicks than those without any photo content!
Stay Updated to Stay on Top
A business’s Google my Business profile is its salesperson, and its information should reflect this. Make sure to always keep up-to-date with what you have in mind by editing anything that changes!
You can also post photos of new products or offers through your business page, which will help drive traffic and inform customers about all of these updates when they need more specific details than just “updates.”
Don’t forget the essential part of any post: pictures!
According to Google, people engage more with posts that have photos or videos in them. If you can include rich media such as images and graphics in your content, then take advantage of it.
This will increase engagement on what you’re sharing online – which means higher conversions (and happier customers)!
Keep Space for Reviews
The more people that review your business, the better.
Reviews also improve search engine rankings and help prospective customers decide whether they want to buy from you or not! After providing excellent service, ask for a testimonial, offer freebies like cards or e-receipts that ask customers if they would be willing to share their experience on social media sites such as Facebook.
Google offers free marketing kits with stickers for social media posts and printable posters, so it’s easy enough to show off client satisfaction.
Add Special Features for Extra Mileage
Special features are available for Google business accounts, depending on your chosen category. If your company isn’t eligible or doesn’t see them, check which feature set is suitable for it!
You can choose up to 10 categories at once and add factual attributes like wheelchair accessibility information to share relevant details with customers who may care about this too—running a restaurant?
Share that it offers free WiFi; maybe mention something specific such as outdoor seating, so people know how much value there is when visiting their favorite eatery nearby!
Respond to the Reviews for Rapport
It is always important to respond positively when customers take the time out of their day (or night) and give your business feedback.
A recent survey by Google found that businesses who interact with customer reviews are seen as trustworthy 1.7 times more than those who don’t, according to top experts at Ipsos Connect!
So show them how much you care by thanking individuals for taking part in this activity – tell everyone what great things will happen next year because someone took charge today- do whatever it takes to keep those good vibes rolling.
Why Google My Business is Essential for Your Business
Google My Business is a great way to increase your visibility and establish credibility with customers. It will help you connect more directly on google search results pages and provide other benefits like being able to advertise in various sections of the site.
It Helps People to Find You
The digital age has turned all of our customers and prospects into searchers. They’re typically searching for companies, products, or services on the internet before visiting a brick-and-mortar store in person!
So even if you have an old-fashioned physical location, be sure to optimize your listings with Google My Business so that when someone uses their search engine, it’ll lead them straight towards YOUR business page!
Google My Business accounts are great for local SEO. You’ll show up on page one of any search about your business, not just if someone searches “best coffee shop near me.” An account offers analytics that let you fine-tune paid advertising strategies as well!
It Updates Your Customer
Your Google My Business listing is the first place potential customers will go to find out about your business. It includes contact information, hours of operation, and other essential details so that they can easily research you on their own time if necessary!
When someone searches for your business on the internet, they find legitimate information straight from you – not third-party sites over which we have no control, such as Yelp or TripAdvisor!
You should post updates like this one: “We’re closed today due to COVID-19 emergency but come see us soon before it’s too late!”
Misinformation is like a contagious disease that can lead to many bad customer experiences and missed opportunities. If you have an event going on but give out wrong information about it or open late when closed will disappoint people who come looking for your products/services- they might go elsewhere!
It Makes Your Customer Confident about Your Business
A Google My Business profile is the key to credibility. Customers are 70% more likely to visit businesses listed on google with a complete listing, and research shows that 38% of users will be much less inclined to visit your store if you don’t have one!
Google My Business reviews help encourage consumers to buy a product or service by making their experience easier and more trustworthy. Online consumer surveys show that 88% of people trust reviews just as much as personal recommendations from friends!
Final Words
Google My Business is a great way to get more out of your businesses, but it’s essential for small business owners. The tips in this article will help you master the platform and make sure that all efforts are maximized!