All of your SEO efforts will be for naught if your website does not appear on the top page of Google results. No one will see the site or the contents, no matter how good they are. There are several causes for this.
75% of people who use the internet never look past the first page of results.
Considering that the top search result receives 34.36% of all clicks makes it easy to see why search engine optimization (SEO) is vital.
And of course, with more than 85 percent of worldwide traffic and 270 million unique visitors in the United States alone, Google dominates the search engine business.
You can’t only focus on what search engines are looking for if you want your website to rank well. Also, think about how visitors to your site feel.
Let’s take a deeper look at seven ranking variables and discuss how you may employ keywords to bring more traffic to your site.
Pick Keywords Perfect For Your Site
It’s critical to understand both the search intent and the difficulty of ranking your keyword targets if you want to make sure they align with your overall company goals and provide actual value.
While words may have a particular meaning to you, they may have a completely different meaning in Google, and vice versa.
Knowing if the intent is informational/educational, transactional, or navigational can assist you in figuring out where users are in the sales funnel.
Realizing what it takes to rank for a specific keyword can help you determine what content development activities will be necessary and design a content production strategy.
Long-tail searches should not be overlooked. While they may have lesser search traffic, you might be losing out on highly focused, ready-to-buy consumers.
Keep an Eye on The Rankings
The most obvious way to start is by measuring your rankings.
Without a solid understanding of your baseline keyword performance, you won’t know how far you’ve come and how much you’ve improved.
I strongly advise you to export all of this helpful keyword data and save it for future use. If nothing else, it will demonstrate how much you’ve improved your SEO skills.
Some of us would have learned the hard way, but with any particular technology, you never know when things may change – how data is reported, what information we have access to, or anything else.
Concentrate on keywords that rank in positions five through fifteen (where you’re hovering between the bottom of Page 1 and the top of Page 2) on Google.
Let’s Do Some SEO
Some of us become so focused on optimizing material for Google that we lose sight of the goal: to reach a highly targeted group of individuals.
Search engines and humans read and digest the material in different ways. Thus certain similarities will help us create content that will appeal to both.
Humans and robots both want us to be:
- Be concise and straightforward.
- Give precise information.
- Jargon should be avoided.
- Subtopics that are relevant to the cover.
This is crucial to remember right from the beginning of your content development process.
Header tags are crucial for making our material simpler to understand for both visitors and search engines.
Proper header tags will improve the readability of your material, but they will also guarantee that search engines can follow the hierarchy of what is most essential on the page.
Images should also be taken into account since more appealing images may significantly impact consumers.
Straight-up Site Structure
The structure of your website has a significant impact on SEO. Establish a strong foundation for yours by eliminating any technical difficulties that might affect your organic keyword exposure.
Search engines and users should be able to find and browse site pages with ease.
Your keyword rankings will most certainly suffer if your website is tough to navigate for people and crawl for search engines.
In turn, if your website is easy to use for both users and Google, your rankings will almost certainly improve.
Check for a good website structure, correct any broken links, and eliminate any duplicate content concerns.
A full technical SEO audit is required to guarantee that all major technical issues are handled.
Keep an Eye on UX Signals
You can give the users a great UX by ensuring the following practices.
Tagging the Page
Make sure your page labeling is exciting and encourages people to visit your website (title tags, meta descriptions, and main headings).
Optimizing Content
Keep users on the website by providing them with a logical next step or destination. This includes everything on your site, from navigation to copy, internal cross-linking, and calls to action.
Researching More Relevant Keywords
Confirm that the keywords you’re targeting have the proper search intent and are written in the same language as your target audiences.
Speeding Up Pages
Provide users with the material they’ve requested in a timely and seamless manner across all devices. Compress your photos, make your site mobile-friendly, tidy up your code, and make your server faster.
Outsmart the Algorithm Updates
Among other things, it ensures that your keyword ranks are not just consistent but also improving.
Knowing when an algorithm change went live and when it officially finished helps track and trace keyword and traffic fluctuations back to their source.
This may assist you in determining possible reasons for how/why a site was affected by an upgrade and specific keyword rankings and pieces of content that may have been affected.
It’s exceedingly tough to figure out why certain site modifications occurred and analyze the impact of a given update when several algorithm adjustments occur over a short period.
Keep The Optimization Continue
While there are many other aspects to consider when it comes to SEO, content is still king.
When it comes to assessing how effectively your site responds to a query, quality content is more important than anything else.
In fact, if you only remember one thing from this article (and hopefully you will), it should be the value of high-quality content. The word “high quality” is stressed.
The importance of E-A-T, or expertise, authoritativeness, and trustworthiness, is expressly stated in Google’s Search Quality Guidelines.
Your material should convince both search engines and users that you are an authoritative specialist on your keywords’ issues.
However, because search engine rankings are continuously changing, you must perform ongoing content tweaks and upgrades.
Conclusion
An SEO professional’s work is never done.
And, even if Google someday decides, “You know what? We’ve finally got this algorithm perfect.” (which they never will), your results on SERPs will constantly change as others targeting the exact keywords tweak and adjust their strategies and content.
This means you need to keep working on your website. Just remember, SEO is a marathon, not a sprint.
It doesn’t mean you’re not on the correct route if you don’t see the results you desire immediately soon.
And vice versa: don’t assume that you’ll stay there tomorrow because you’re high on the list now.
SEO necessitates a great deal of testing. Don’t be frightened to try new things while improving Google keyword rankings.